Alexander Nowak
Head of Art at Droga5
New York, United States
TitleInvisible Pop Up Store
Campaign Invisible Pop Up Store
Advertiser Airwalk Footwear
Brand Airwalk
PostedJune 2011
Business Sector Sneakers / Athletic Footwear
Philosophy <br>When Airwalk decided to do a limited edition re-launch of their classic sneaker, the Airwalk Jim, we came up with an entirely new way to do it. We made the world’s first ever Invisible Pop Up Stores. Coupling together cell phones, GPS technology, and Augmented Reality, customers could only buy the Jim if they downloaded the app, went to a pre-determined location, held up their phones, and took a photo of the AR Jim floating there. That allowed them to purchase the sneaker there and then. An exclusive product sold to an exclusive audience for an entirely new retail experience.
Media Type Case Study
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Production Company

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