Marc Lasko
Executive Producer at The Richards Group
Dallas, United States
Campaign Citizen Soldiers
Advertiser Army National Guard
Brand National Guard
Date of First Broadcast/Publication
Business Sector Government & Other Authorities
Tagline I remember the moment.
Philosophy Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire. 
Problem Reenact a forest fire rescue. 
Result The forest fire was created through practical means and visual effects. Salomon shot the background environments with Guardsmen and talent playing victims; the fire itself was added during post. 
Media Type Television
Market United States
Post Production
Executive Producer
Production Company
Agency Producer
Account Executive
Account Executive
Associate Creative Director
Associate Creative Director
Account Director
Creative Director

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