|Advertiser||Army National Guard|
|Date of First Broadcast/Publication|
|Business Sector||Government & Other Authorities|
|Tagline||I remember the moment.|
|Philosophy||Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard’s role in aiding victims of natural disasters. A continuance of LM&O’s groundbreaking “Citizen Soldier” campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire.|
|Problem||Reenact a forest fire rescue.|
|Result||The forest fire was created through practical means and visual effects. Salomon shot the background environments with Guardsmen and talent playing victims; the fire itself was added during post.|
|Editor||Jonathan Del Gatto|
|Executive Producer||Marc Lasko|
|Agency Producer||Jack Noone|
|Account Executive||Jordan Rix|
|Account Executive||Mariam Djavadi|
|Associate Creative Director||Jeff Wright|
|Associate Creative Director||Adam Chism|
|Account Director||Jessica Boyle|
|Creative Director||Dave Marinaccio|
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