Title | Be carefree, not careless |
Campaign | WEEKDAYxRFSU - BE CAREFREE, NOT CARELESS |
Advertiser | Weekday & RFSU |
Brand | Weekday |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Contraceptives & Pregnancy Tests |
Tagline | WEEKDAYxRFSU - BE CAREFREE, NOT CARELESS |
Story | Keep WEEKDAY x RFSU condoms in your 5th pocket and be carefree, not careless. Weekday and RFSU want to encourage a positive attitude towards buying, carrying and using condoms. Music by Mapei. For more information visit: weekday.com/5thpocket and rfsu.se/5thpocket Instagram: @weekday_stores and @rfsu #WEEKDAYxRFSU #5thpocket Extra thanks to Christian Larson (STANDART) and Mapei. CREDITS: Production company: STANDARTExecutive Producer: Pål Åsberg Director/editor: Christian Larson Producer: Dea Saracevic DoP: Erik Sohlström 1:st assistant camera: Astrid Junker 2:nd assistant camera: Sara Sivesson 1:st AD: Anders Habenicht DIT: Max Thedeby Stylist: Elsa Fischer Stylist assistant: Selam Fezzahayie Make up: Sanna Riley Set Design: Johan Broomé Props Master: Christer Jonsson Gaffer: Nisse Virgin Best boy: Mike Wahlberg 2:nd Electrician: Anton Sjöberg Sound: George Hagstrand Production coordinator: Simon Wallin Production assistant: Molly Bergström Music: Mapei - Don’t Wait Post-production: Chimney Camera and other technique: Ljud&Bild Media WEEKDAY Project leader: Ingrid Lundberg Production leader: Anna Morne Art director: Jacob Huurinainen Script: Hanna Belander (freelance) Graphic designer: Sarah Van der Bijl Copywriter: Sarah Long Production for movie: Anna Wallin RFSU Strategic collaborations & fundraising: Krister Nyman Sexuality educater: Pelle Ullholm Thank you: All participants Emma Backman Felicia Thisell Helena de Brun André Brink Joakim Högström Lasse, Berny och Cambike Under Bron Polisen i Stockholm Malmgårdsvägen Fredrikshovs Gymnasium Hälsans hus Berras biluthyrning Södermalm |
Media Type | Web Film |
Length | |
Soundtrack | MAPEI |
More Information | www.weekday.com/5thpocket |
Executive Producer | Pal Asberg |
Producer | Dea Saracevic |
Director | Christian Larson |
Director of Photography (DOP) | Erik Sohlström |
Set Designer | Johan Broomé |
Wardrobe / Stylist | Elsa Fischer |
Music | Mapei |
Project Manager | Ingrid Lundberg |
Production Manager | Anna Morne |
Art Director | Jacob Huurinainen |
Script | Hanna Belander |
Head of Production | Anna Wallin |
Post Production | Chimney Pot |