Erik Sohlström
Director of Photography (DOP) at Phantasm
Amsterdam, Sweden
TitleBe carefree, not careless
Campaign WEEKDAYxRFSU - BE CAREFREE, NOT CARELESS
Advertiser Weekday & RFSU
Brand Weekday
Date of First Broadcast/Publication 2014 / 10
Business Sector Contraceptives & Pregnancy Tests
Tagline WEEKDAYxRFSU - BE CAREFREE, NOT CARELESS
Story Keep WEEKDAY x RFSU condoms in your 5th pocket and be carefree, not careless.
Weekday and RFSU want to encourage a positive attitude towards buying, carrying and using condoms. Music by Mapei.
For more information visit: weekday.com/5thpocket and rfsu.se/5thpocket Instagram: @weekday_stores and @rfsu #WEEKDAYxRFSU #5thpocket
Extra thanks to Christian Larson (STANDART) and Mapei.
CREDITS:
Production company: STANDARTExecutive Producer: Pål Åsberg Director/editor: Christian Larson Producer: Dea Saracevic DoP: Erik Sohlström 1:st assistant camera: Astrid Junker 2:nd assistant camera: Sara Sivesson 1:st AD: Anders Habenicht DIT: Max Thedeby Stylist: Elsa Fischer Stylist assistant: Selam Fezzahayie Make up: Sanna Riley Set Design: Johan Broomé Props Master: Christer Jonsson Gaffer: Nisse Virgin Best boy: Mike Wahlberg 2:nd Electrician: Anton Sjöberg Sound: George Hagstrand Production coordinator: Simon Wallin Production assistant: Molly Bergström Music: Mapei - Don’t Wait Post-production: Chimney Camera and other technique: Ljud&Bild Media
WEEKDAY Project leader: Ingrid Lundberg Production leader: Anna Morne Art director: Jacob Huurinainen Script: Hanna Belander (freelance) Graphic designer: Sarah Van der Bijl Copywriter: Sarah Long Production for movie: Anna Wallin
RFSU Strategic collaborations & fundraising: Krister Nyman Sexuality educater: Pelle Ullholm
Thank you:
All participants Emma Backman Felicia Thisell Helena de Brun André Brink Joakim Högström Lasse, Berny och Cambike Under Bron Polisen i Stockholm Malmgårdsvägen Fredrikshovs Gymnasium Hälsans hus Berras biluthyrning Södermalm 
Media Type Web Film
Length
Soundtrack MAPEI
More Information www.weekday.com/5thpocket
Executive Producer
Producer
Director
Director of Photography (DOP)
Set Designer
Wardrobe / Stylist
Music
Project Manager
Production Manager
Art Director
Script
Head of Production
Post Production

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