|Title||This Year, There's Only One Game|
|Agency||Republik Communications Ltd.|
|Campaign||This year, everyone’s playing one game|
|Product||Rugby World Cup 2011|
|Business Sector||Video Games/Consoles|
|Tagline||This year, everyone’s playing one game.|
|Philosophy|| The new spot shows that there is only one game the two nations are living, breathing and playing this year. To demonstrate just how addictive the gameplay is, the ad features dedicated sportsmen and women who can’t help but play rugby when another ball is in play.|
|Media Type||Television & Cinema|
|Creative Director||Andrew Sims|
|Account Director||Paul McNamara|
|Account Director||Megan Sanders|
|Account Manager||Emma Munro|
|Executive Producer||Declan Cahill|
|Production Company||Automatic Films|
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