Named In July 2019 Vice President of Publicis Conseil Alexandra joined the management board and now oversees the account and strategy teams. She leads the agency alongside Agathe Bousquet (CEO) and Marco Venturelli, Co-CEO who oversees creativity.
During her 12 months tenure at Publicis Conseil so far, Alexandra has contributed to the wins of major pitches including Coca-Cola and Castorama.
She believes in cultural relevance being paramount to brands’ success, spearheading the creation of Transformational DNA® for Publicis Conseil, a brand-building methodology that allows brands to keep relevance in a changing world. The agency has been partnering with several brands including Orange, Carrefour, Castorama and Renault.
For the past five years, in her free time, Alexandra mentors a network of 12 women from varying backgrounds, who she has met throughout her career, in countries from the UK and France through to Latin America.
“Our industry is about cultural relevance. It is about deeply understanding people and connecting with them. To be culturally relevant you have to be representative of culture, and have a wider representation of diverse people to understand how culture evolves.” – Alexandra Evan, Vice President of Publicis Conseil.