Fridays For Future - "We Don't Care"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , United States

12338

This ad is part of the ACT Responsible Collection

Brand: Fridays For Future
Country: United States

Advertiser: Fridays For Future

Title	We Don't Care
Agency	FRED & FARID Los Angeles
Campaign	We Don't Care
Advertiser	Fridays For Future
Brand	Fridays For Future
Date of First Broadcast/Publication	2022 / 3
Business Sector	Environmental & Animal Issues
Story	The film introduces a cast of casually cool pre-teens who question the legitimacy and purpose of climate change concerns directly to the camera. Juxtaposing the same rhetoric stubbornly upheld over the last three decades with these fashionable adolescents, the spot establishes urgency while its stars skateboard, sing, and mess around without a care in the world. Although the energy of the film is lighthearted, enriched with the flair of a ‘90s public service announcement, the message at its core is paramount. We need to turn familiar apathy into serious concern, and serious concern into immediate change. Ending with an earnest call-to-action, Fridays for Future reminds us: “if we don’t care about climate change, who will?”
Problem	If current generations don’t care about the future of our planet, who will?
Media Type	Web Film
Length	91 seconds
Chief Creative Officer	Fred & Farid
Creative Director	Nicolas Berthier
Art Director	Radouane Guissi
Copywriter	Ciana Alessi
Account Supervisor	Jules Chaffiotte
Executive Producer	Amanda Van Caneghem
Director	dream inc.
Cinematography	Amos le Blanc
Production Company Producer	Julia Fae
Wardrobe / Stylist	Briana Walden
Stylist Assistant	Namwan Preechapatananon
Assistant Director	Julia Fae
Production Art Director	dream inc.
Post Production	dream inc.
Colorist	dream inc.
Sound Design Company	Defacto Sound
Mix	Defacto Sound