| Title | Travel by train 1 |
| Brief | A guy strolling confidently along a beach launches three great arguments for taking the train from Norwegian railways. First of all, commuter trains can be crowded, so you may be forced to stand. At least it’s a way of getting an admiration-worthy butt, like this guy. |
| Agency |
POL Oslo
|
| Campaign |
Travel by train.
|
| Advertiser |
NSB - The Norwegian Railroad
|
| Brand |
NSB On board Services
|
| Posted | November 2016 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Story | The start super reads: The Norwegian railroad presents: The buttocks Thomas got from standing on the train every day for a year. A man is walking on the beach and behind people are looking at his butt, fainting by the sight. /cut to/ The same man standing on the train squeezing/exercising his butt. The end super reads: Get a nice butt. Travel by train. |
| Problem | Every day hundred thousands Norwegians travel by train into the main cities, to and from work. But more should chose the train, and not their cars. There's lots of things and advantages to the train. These films reminds us of some of them. |
| Media Type |
Television
|
| Creative Director |
Stian Johansen
|
| Creative Director |
Janne Brenda Lysø
|
| Copywriter |
Janne Brenda Lysø
|
| Art Director |
Stian Johansen
|
| Production Company |
Einar Film
|
| Director |
Aksel Hennie
|
| Production Company Producer |
Guri Neby
|
| Agency Producer |
Lise Schelvan
|
| Account Supervisor |
Monika Augustsson
|