|Campaign||BA January Sale|
|Date of First Broadcast/Publication|
|Business Sector||Airlines, Airports, Railways, Bus Lines, Ferries & Cruises|
|Tagline||The Goodbye Winter Sale|
|Problem||Promote "The World is on Sale" for British Airway's January Sale|
|Market||Ireland, United Kingdom|
|Advertising Manager||Mimi Plastiras|
|Ice Sculptors||The Ice Box|
|Creative Team||Matthew Moreland|
|Creative Team||Chris Clarke|
|Creative Director||Hamish Pinnell|
|Creative Director||Justin Moore|
|Print Producer||Helen Johnston|
|Print Producer||Andrea Kenyon|
|Print Producer||Laura Smith|
|Account Manager||Tracey McIntosh|
|Account Director||Mark Whiteside|
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