Finish - "Finish 'Kadın' Integration (Film Case)"

Havas Istanbul

Havas Istanbul Istanbul, Turkey

Awards

13109

Brand: Finish
Country: Turkey

Advertiser: Reckitt Benckiser

Title	Finish 'Kadın' Integration (Film Case)
Agency	Havas Istanbul
Campaign	Finish 'Kadın' Integration
Advertiser	Reckitt Benckiser
Brand	Finish
Date of First Broadcast/Publication	2019 / 8
Business Sector	Cleaning Products, Soaps, Detergents
Philosophy	Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time.
Media Type	Television
Length	123 seconds
Production Company	Circus
Production Company	Contentine
Production Company	DEPOfilm
Executive Creative Director	Ergin Binyildiz
Creative Director	Yavuzhan Gel
Art Director	Hasan Yildirim
Art Director	Ekrem Ertürk Düzel
Art Director	Melike Erdemir
Copywriter	Omer Ceran
Account Director	Berk Yılmaz
Media Director	Didem Demiralp
Media Director	Nevin Nebioğlu
Strategist	Ayça Çınar
Production	Ender Sevim
Production	Melisa Gürkan
Director	İlkay Kopan
Director of Photography (DOP)	Andaç Şahan
Music	3K1A
Agency Producer	Sıla Salgın
Post Production	İmaj
Account Management Team	İrem Pusal
Account Management Team	Lyvia Kuyumcuoğlu
Media Team	Aylin Aykut
Media Team	Tekin Timoçin
Media Team	Onur Güner
Media Team	Tuğyan Şendil
Media Team	Ülkü Şimşek
Media Team	Hülya Ekmekçi
Media Team	Erdem Yürük
Social Media Team	İsmail Postalcıoğlu
Social Media Team	Ece Özmet İşsever
Social Media Team	Elif Deniz Yalçın
Social Media Team	Yıldız Kaya