Vodafone Romania - "Real Life Tests"

McCann Worldgroup Romania

McCann Worldgroup Romania Bucharest, Romania

4879

Title	Real Life Tests
Agency	McCann Worldgroup Romania
Campaign	Real Life Tests
Advertiser	Vodafone
Brand	Vodafone Romania
Date of First Broadcast/Publication	2018
Business Sector	Telecommunications Services
Philosophy	While all mobile operators try to claim “best network”, Vodafone wanted to demonstrate it. “Real life tests” is a long term platform that aims to prove key network features by connecting people in extreme conditions with the entire country. The most remote shepherd became an internet celebrity; two lonely grannies transformed their apartment into a pop-up diner; forgotten UNESCO human treasures got their own live talk-show online. In 2017, the whole country got to race Romania’s top rally pilot in real time through a mobile game. Vodafone claimed #1 network each year with a historical differentiation of 71.4% in innovation.
Media Type	Digital
Length	169 seconds
Executive Creative Director	Catalin Dobre
Creative Director	Ruxandra Papuc
Art Director	Daniel Strugariu
Account Management	Andreea Spilca
Account Management	Doina Ionescu
Account Management	Carmen Marin
Account Management	Diana Patriche
Advertising Manager	Laura Barbu
Advertising Manager	Romina Tazlaoanu
Advertising Manager	Nicoleta Maican
Advertising Manager	Iuliana Maratu
Planner Director	Diana Caverly
Planner Director	Bianca Troncea
Agency Producer	Bianca Troncea
Agency Producer	Alexandru Platon
Agency Producer	Alex Ionescu