|Campaign||Zune Arts - Zune|
|Business Sector||TV, Hi-Fi, Video, Personal Stereo & Accessories|
|Story|| The Zune Arts Program is an initiative created to give artists and designers in all mediums an opportunity to interpret and express the social concept of Zune. 72andSunny provided the artists/designers with very loose creative constraints -- they were free to experiment and bring new inspiration to the ideas of music, sharing and friendship.|
Artists creating the posters were given theme lines to serve as inspiration for the piece. For example, artist Rob Abeyta Jr. built his poster around the line Welcome to the hug.
Artists creating the experimental films were given music tracks to serve as inspiration.
What you see at comingzune.net is these artists' interpretation of the Zune brand. When Zune is officially available to the public on November 14, the comingzune.net site will change to www.zunearts.net.
|Media Type||Web Film|
|Artist Program Art Director||Rob Abeyta Jr.|
|Agency Producer||Sam Baerwald|
|Creative Director||John Boiler|
|Creative Director||Glenn Cole|
|Brand Director||David Colón|
|Assistant Brand Manager||Jessica Lewis|
|Strategy Director||Greg Perlot|
|Production Company||The Ebeling Group|
|Art Producer||Rob Beckon|
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