Jessica Lewis
Director of Business Development at Microsoft
Los Angeles, United States
Campaign Zune Arts - Zune
Advertiser Microsoft
Brand Zune
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Story The Zune Arts Program is an initiative created to give artists and designers in all mediums an opportunity to interpret and express the social concept of Zune. 72andSunny provided the artists/designers with very loose creative constraints -- they were free to experiment and bring new inspiration to the ideas of music, sharing and friendship.

Artists creating the posters were given “theme lines” to serve as inspiration for the piece. For example, artist Rob Abeyta Jr. built his poster around the line “Welcome to the hug.”

Artists creating the experimental films were given music tracks to serve as inspiration.

What you see at is these artists' interpretation of the Zune brand. When Zune is officially available to the public on November 14, the site will change to
Media Type Web Film
Market United States
Soundtrack Smile
Artist Program Art Director
Agency Producer
Creative Director
Creative Director
Brand Director
Assistant Brand Manager
Strategy Director
Production Company
Art Producer

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