Haytham Zoghby
Director of Innovation at OMD Digital
Dubai, United Arab Emirates
TitleFamily Time
Campaign Family Time
Advertiser McDonald's
Brand McDonald's
Tagline Family Time Forever

Families in the Middle East suffer from the same problem families all over the world face. Less and less time spent together.

Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally.  

As a family restaurant, McDonald’s wanted to recognize a good work/life balance and do something about it. After all the most important ingredient in all of our lives is to spend more time with our family.

Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. 

Media Type Television & Cinema
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Art Director
Art Director
Agency Producer
Strategic Planning Director
Strategic Planner
Business Director
Account Director
Production Company
Post Production Spitfire Films

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