|Agency||Leo Burnett Middle East & North Africa|
|Business Sector||Restaurants & Fast Food|
|Tagline||Family Time Forever|
|Story|| Families in the Middle East suffer from the same problem families all over the world face. Less and less time spent together.|
Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally.
As a family restaurant, McDonald’s wanted to recognize a good work/life balance and do something about it. After all the most important ingredient in all of our lives is to spend more time with our family.
Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules.
|Media Type||Television & Cinema|
|Executive Creative Director||Peter Bidenko|
|Strategic Planner||Ali Marashi|
|Post Production||Spitfire Films|
|Production Company||Joy Films|
|Account Director||Rasha Alazem|
|Business Director||Jad Mouhawej|
|Strategic Planning Director||Nicolas Chidiac|
|Creative Director||Marwan Chahine|
|Agency Producer||Basma El-Mujtahed|
|Art Director||Anna Maria Aoun|
|Art Director||Tariq Ayass|
|Associate Creative Director||Haytham Zoghby|
|Creative Director||Mohammad Halabi|
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