Ed Downham
Sound MIXER at Wave Studios
London, United Kingdom
TitleDesperados Original
Agency
Campaign Way of the Desperados
Advertiser Heineken
Brand Desperados
Date of First Broadcast/Publication
Business Sector Pre-Mixed Cocktails
Tagline Let your pupils party
Story W+K Amsterdam revealed a new campaign for Heineken brand Desperados — “the one and only original Tequila Flavored beer” — entitled “Way of the Desperados.” 
Philosophy The campaign is built around a series of seven 15-second broadcast and digital spots. Each attempts to show people having a good time with the product, such as the bicyclists in “Ride the Wind” (featured above). Graphics and color palette in the campaign evoke the 90s nostalgia feel that seems to be in vogue at the moment.
In “Turn Down the Silence,” a guy wakes up the neighborhood by playing a drum pad in the middle of the night, which seems like kind of a dick move, but apparently the music is appreciated by fellow Desperados drinkers. Aside from some cohesion given to the spots by graphical choices, they kind of tend to be all over the place in an ADHD kind of way.
While these spots launched on broadcast in the UK today and will roll out across Europe (including Spain, Germany, Poland, Switzerland, Ireland and Austria) in the coming week, it feels like their real home is online. The campaign is also supported by a print component sporting “over 80 hand-drawn print headlines” drawing inspiration from DIY punk rock show and block party flyers and a Tumblr page.
Joseph Burrin and Sean Condon, creative directors at W+K Amsterdam, wrote:
“To turn Desperados into a lifestyle brand which is relevant for its audience, we needed to avoid some of the usual cues that are so common in this category. Instead we created a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to. It’s fun and crazy. Not too polished. Real.” 
Media Type Web Film
Length
Executive Creative Director
Executive Creative Director
Producer
Head of Broadcast Production
Executive Producer
Project Manager
Editor
Planner
Interactive Producer
Sound Designer/Mixer
Group Account Director
Producer
Account Director
Art Buyer
Account Manager
Sound Designer/Mixer
Producer
Creative Director
Executive Director Global Marketing
Global Brand Director
Global Business Development Manager
Global Brand Manager
Creative Director
Art Director
Art Director
Copywriter
Copywriter Copywriter Ebba Hult (Print)
Director of Interactive Production
Senior Designer
Typeface
Designer
Designer
Retoucher
Project Manager
Business Affairs
Director
Director of Photography (DOP)
Music
Flame Artist
Telecine
Flame Artist
2D
2D
CG Supervisor
Artistic Director
GIF Designer
GIF Designer
Product photography
Lifestyle photography
Audio Post Production
Editing Company
Production Company
Music
Music
Post Production
Production Company
GIF Designer

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