Ed Downham
Sound at King Lear
London, United Kingdom
TitleWe're Open
Agency
Campaign We're Open
Advertiser Smirnoff
Brand Smirnoff
Date of First Broadcast/Publication 2017 / 2
Business Sector Alcoholic
Philosophy With music playing a key role in this spot, it was important for it to be authentic and represent the raw sound of the underground clubs located in the townships of South Africa. We did some digging for and negotiating to secure the licensing rights to x2 banging club tracks, currently being played in South African underground club scene.
Media Type Television
Length
Market United Kingdom
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