"I spearhead Lift Relations - a SaaS company designed for companies that care for their clients, employees and suppliers.
The past 10 years I've assisted advertisers on a global scene with strategic supplier sourcing and optimization withing the marketing and communications category. The work was primarily driven through consultative efforts and change management programs.
This period has given me insights to what advertisers think, feel and believe when sourcing a new agency partner as well as how to create and drive high performing client/agency relationships.
The next 10 years I am changing seats, to assist companies with strategic client retention and growth. The work is done through an easy-to-use online evaluation platform driving meaningful insights for leaders to act upon.
Previously I've founded a number of enterprises s.a. the consulting companies Hestbæk Consult, MaForCom and MarketingFirstForum as well as the technology companies’ adstrument.com, Hainsight.com and ScopePool.com.
After many years abroad I now live in wonderful Copenhagen, Denmark with my wife and two daughters. "