Dan Hestbaek

Dan Hestbaek

CEO & Partner at Lift Relations
Copenhagen K, Denmark

About me

"I spearhead Lift Relations - a SaaS company designed for companies that care for their clients, employees and suppliers.
The past 10 years I've assisted advertisers on a global scene with strategic supplier sourcing and optimization withing the marketing and communications category. The work was primarily driven through consultative efforts and change management programs.
This period has given me insights to what advertisers think, feel and believe when sourcing a new agency partner as well as how to create and drive high performing client/agency relationships.
The next 10 years I am changing seats, to assist companies with strategic client retention and growth. The work is done through an easy-to-use online evaluation platform driving meaningful insights for leaders to act upon.
Previously I've founded a number of enterprises s.a. the consulting companies Hestbæk Consult, MaForCom and MarketingFirstForum as well as the technology companies’ adstrument.com, Hainsight.com and ScopePool.com.
After many years abroad I now live in wonderful Copenhagen, Denmark with my wife and two daughters. "


Founder & CEO
Copenhagen, Denmark
January 2015 - Present (4 years 4 months)
We are a MarTech company providing business intelligence to the advertising and communications industry.
Our methodology enables companies to predict whether they are about to loose or grow either a client or employee relationship.
To do so, we have built the easiest and simplest platform to collect consistent client and employee feedback whilst providing real-time actionable dashboards.

We launched in 2015 in Copenhagen, Denmark, and operate in every continent around the world.
CEO & Co-Founder
Hestbæk Consult
April 2004 - December 2014 (10 years 8 months)
Management at organizations engage with Hestbæk Consult to bring an external view on the efficiency and effectiveness of their marketing organization and their relationships with external agency partners in marketing and communications.

As the leading independent Marketing Management Consultancy in the Nordic region, our overarching role is to help local and global marketers make informed decisions on the efficiency and effectiveness of their marketing spend, be it through internal or external assessments.

We offer strategic advice, proven process management capabilities and leverage data-driven marketing software tools adstrument™, Hainsight™ and ScopePool™ accordingly to the Marketer challenges we are solving.
Marketing First Forum
March 2010 - February 2014 (3 years 11 months)
M1F is a global collaboration of thought leaders within Strategic Marketing Management. A collaborative and responsive network, helping organizations to develop and implement next practice strategic marketing management issues.
Board Member
Hestbaek IT
December 2010 - January 2014 (3 years 1 month)
Hestbæk IT is a software house specialized in building and licensing proprietary tools and software to the global marketing industry, consulting companies as well as communication agencies across the world.

Most significant global products are:

Adstrument™ - global agency database

Hainsight™ - marketer/agency relationship management tool.
Marketing Specialist
Bloomberg Media
August 2003 - April 2004 (8 months)
Working within the Scandinavia Markets.
Investment Banker
January 2001 - August 2003 (2 years 7 months)
Copenhagen, Denmark
Copenhagen, Denmark


MEB, Master of European Business

2016 (1 year)

IFRM, Investment & Financial Risk Management

1999 - 2016 (17 years)

High School

1993 - 1996 (3 years)

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