"Born and educated in the United Kingdom, Johanna McDowell graduated from Twickenham College of Technology with a Business and Marketing qualification in the early 1970's.
Johanna has spent her subsequent career of more than 35 years, dividing her time between marketing and advertising, as well as communications and consulting. She has built a career in both the UK and in South Africa.
Having worked for listed companies in both countries as well as leading ad agencies at director level in UK and South Africa, Johanna started her first company in integrated communications company in 1992 and built it to a sizeable, (20 staff) independently owned company over 13 years before moving to Mazole Holdings in 2005 and founding the IAS.
The IAS is Johanna's dream job, she says, and the culmination of a long career in marketing and advertising. Every day brings a new opportunity and a welcome surprise. The business has doubled in size each year from the start up of 2007 and it is rewarding to see that the role of the intermediary is being taken more seriously in South Africa.
The IAS has a team of four full time consultants and contracts out its marketing and financial support functions. IAS believes in constant innovation and has added Marketers' Master Classes to its range of services in 2015. The first programme in Johannesburg has attracted some of the leading marketers in the country and the Cape Town programme will be launched in May.
Johanna has been an active member of the Institute of Directors and the International Public Relations Association for many years and continues to sit on both boards. 2015 will be another busy IPRA year as its World Congress takes place in Johannesburg this year and Johanna is Congress Chairman. Johanna has also recently joined WOBUK (Women on Boards UK) and intends to take up some Non-Executive Directorships in due course.