John Little

John Little

Regional Managing Partner Africa & Middle East at The Observatory International
Johannesburg, South Africa

About me

John began in advertising in the UK in 1966, and after a spell in brand management moved back to South Africa in 1976, joining the Ogilvy partner agency

He transferred to Ogilvy in Canada, returning again to South Africa in 1981. Between 1981 and 2009 he held the positions of MD of Ogilvy Jhb, Group MD of Leo Burnett, MD of Ogilvy Africa and CEO of GroupM, Africa

John served on the board of the Association of Advertising Agencies for sixteen years. He chaired that body as well as the Marketing Industry Trust and the Advertising Standards Authority. 


Regional Managing Partner Africa & Middle East
The Observatory International
September 2009 - Present (10 years 10 months)
Communication agencies/partners search and selection for marketers and marketer/agency relationship management, including compensation and contracts.
Marketer training
Founder and Managing Partner
Littlejohn Consulting
April 2009 - Present (11 years 3 months)
A consultancy specialising in Communications/Advertising in South Africa and sub-Saharan Africa. Services include:
Brand Definition; Brand Alignment; Performance Arbitration; Motivational Compensation Practice; Coaching; Africa Business Development.
For more information mail
Managing Director
Ogilvy Africa
2016 (1 year)
Developed and managed largest advertising agency network in Africa
Managing Director
Ogilvy Joburg, South Africa
2016 (1 year)
Leo Burnett Advertising South Africa
1991 - 2016 (25 years)
CEO, Africa
New York, United States
January 2007 - March 2009 (2 years 2 months)
Building a network of specialist media planning and buying agencies across Africa for the WPP media brands: Mindshare,Mediacom, Mediaedge:cia and Maxus


Higher National Certificate in Business studies, Marketing, Economics, Advertising etc

1967 - 1968 (1 year)
Institute of Practioners in Advertising Finals [UK] Diploma in Marketing [UK] Advertising Association Finals [UK]

1962 - 1965 (3 years)

1960 - 1961 (1 year)

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