Title | To Fly. To Serve. Today. Tomorrow |
Agency | BBH |
Campaign | To Fly. To Serve. Today. Tomorrow |
Advertiser | British Airways |
Brand | British Airways |
Date of First Broadcast/Publication | 2013 / 9 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’ |
Media Type | Television & Cinema |
Length | |
Production Company | Stink Films |
Sound | Factory Studios |
Advertising Manager | Abigail Comber |
Advertising Manager | Hamish McVey |
Advertising Manager | Stuart Mayo |
Advertising Manager | Maria Krasilnikova |
Creative Director | Hamish Pinnell |
Creative Team | Paul Yull |
Creative Team | Adi Birkinshaw |
Producer | Sam Robinson |
Strategic Business Lead | Keir Mather |
Strategy Director | Anna Vogt |
Strategist | Matt Hoban |
Account Director | Leonora Hopkins |
Account Manager | Matt Jones |
Account Manager | Hannah Madden |
Director | Martin Krejci |
Executive Producer | Blake Powell |
Director of Photography (DOP) | Anthony Dod Mantle |
Production Company Producer | Juliet Naylor |
Post Production | The Mill London |
Post Production | Ben Turner |
Editor | Tim Thornton-Allan |
Music Company / Composer | The Most Radicalist Black Sheep Music |