|Advertiser||Kia Motor Corp.|
|Date of First Broadcast/Publication|
|Business Sector||Compact & Small Cars|
|Tagline||Rio Reborn. RESPECT|
|Philosophy||Kia Australia, through Innocean Australia launches the new Reborn Rio, with a spot entitled, "RESPECT". Unlike most small cars, the new Rio is not a compromise - it's a small car that even guys will want to drive. To drive this spot, the famous anthem by Aretha Franklin, RESPECT has been given a fresh twist.|
|Strategic Planner||Kathy O'Connor|
|Account Executive||Janine Allan|
|Account Director||Simon Hornery|
|Music Company / Composer||Song Zu|
|Executive Producer||Jonathan Samway|
|Production Manager||Marge McInnes|
|Agency Producer||Tania Templeton|
|Art Director||Lyndal Kearney|
|Creative Director||Scott Lambert|
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