|Title||Rhian Touches Herself|
|Agency||J. Walter Thompson London|
|Campaign||Rhian Touches Herself|
|Advertiser||Male Cancer Awareness Campaign|
|Brand||Male Cancer Awareness Campaign|
|Date of First Broadcast/Publication|
|Business Sector||Charities, Foundations, Volunteers|
|Philosophy|| Glamour model, Rhian Sugden, fronts a bold marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist.|
The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It was been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis.
The film is hosted on the website www.touchingmyself.org and the charity’s YouTube channel. It was supported by an ambient teaser campaign throughout London.
|Media Type||Web Film|
|Production Company||Rankin Film|
|Account Director||Adrian Ash|
|Art Director||Kevin Masters|
|Creative Director||Jason Berry|
|Executive Creative Director||Russell Ramsey|
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