| Philosophy | The site will be live between 14-21 October, when gamers from all corners of the globe will be able to take part in the remote-controlled challenges, completing missions and facing obstacles that they wouldn’t experience in the real world. The Challenge of the campaign? Test your agility and pilot a helicopter through challenging terrains and situations. How? Using state-of-the-art cameras controlled by you via a groundbreaking YouTube channel. Building on the learnings of the Army's highly successful "Get What It Takes" YouTube channel launched by Saatchi & Saatchi for the New Zealand Army last September, the new campaign offers users the chance to experience four live simulated challenges that test their skills against everyday situations a career in the Air Force has to offer. The interactive environment enables a user to remotely control a streaming video camera in real‐time over one of four different miniature models of New Zealand. The model landscapes are housed in an Air Force Base, and rigged with a webcam capable of movement on the x, y and z axis, which can be operated remotely from any computer in the world. The challenges involve piloting a helicopter in the mountains or over farmland, flying a plane over a coastline or driving a forklift in an aircraft hanger. Through a mix of 15-second TV spots and online promotions, viewers are drawn to a dedicated RNZAF branded YouTube channel. Once a user has completed each challenge they receive a video of their challenges to share via Facebook and Twitter. While the captivating gaming opportunity is expected to draw people to the site, the campaign encourages viewers to learn more about the skills and careers related to the challenge, and watch videos that depict trades the Air Force is recruiting for |
