Felipe Guimaraes
Creative Director at BBH
London, United Kingdom
TitleCaptain Ice
Agency
Campaign Captain Ice
Advertiser Vigorsol
Brand Vigorsol
Date of First Broadcast/Publication 2013 / 3
Business Sector Chewing-Gum
Story BBH has created Captain Ice - the unlikely hero who believes he has the power to defeat a huge fire breathing lava monster. Unwittingly, Captain Ice’s first attempt to extinguish the monster with his icy breath fails spectacularly, requiring him to look for backup. He finds it in a supermarket in the form of Air Action Vigorsol, but only after a few trials & tribulations trying to get to it. In the end he eats the gum, blows out the monster, but doesn’t quite get the girl. 
Media Type Television & Cinema
Length
Special Effects / VFX
Other
Creative Team
Creative Team
Creative Director
Producer
Assistant Agency Producer
Strategic Planner
Production Company
Director
Producer
Head of Production
Editor
Team Director
Strategic Business Lead
Team Manager
VFX Producer
VFX Supervisor
VFX Supervisor
Sound Design
Sound Mixing

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