|Title||Join the call|
|Campaign||When Peru plays, we all play|
|Advertiser||Club Colombia Beer|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Tagline||When Peru plays, we all play|
|Story|| <br>“When Peru plays, we all play,” proclaims Y&R Peru’s first ad for SABMIller’s Cristal, the leading local beer and official sponsor of the Peruvian Soccer Team.|
The spot shows Sergio Markarián, the Peruvian Soccer Team’s coach, in the middle of a press conference as he makes public the list of players called to take part in the first pre-World Cup match. As is to be expected, the list includes Peru’s most representative players, such as Claudio Pizarro, Jefferson Farfán and Juan Manuel Vargas. However, to everyone’s surprise, the list suddenly turns into a call aimed at Peruvians of all kinds, origins and conditions.
|Media Type||Television & Cinema|
|Executive Creative Director||Flavio Pantigoso|
|Head of Art||Christian Sanchez|
|Creative Director||Germán Garrido|
|Creative Director||Juan Donalisio|
|Art Director||Renzo Vásquez|
|Agency Producer||Daniel Ramirez Gaston|
|Strategic Planner||Eduardo Grisolle|
|Account Director||Sandra Zarak|
|Account Executive||Javier Acosta|
|Executive Producer||Paola Argüelles|
|Sound Design Company||Audiopost|
|Music||Jose Luis Eyzaguirre|
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