Jose Luis Eyzaguirre
Music at Y&R Peru
Lima, Peru
TitleJoin the call
Campaign When Peru plays, we all play
Advertiser Club Colombia Beer
Brand Backus SABMiller
Date of First Broadcast/Publication
Product Cristal Beer
Business Sector Beers, Ciders, Lagers
Tagline When Peru plays, we all play
Story <br>“When Peru plays, we all play,” proclaims Y&R Peru’s first ad for SABMIller’s Cristal, the leading local beer and official sponsor of the Peruvian Soccer Team.
The spot shows Sergio Markarián, the Peruvian Soccer Team’s coach, in the middle of a press conference as he makes public the list of players called to take part in the first pre-World Cup match. As is to be expected, the list includes Peru’s most representative players, such as Claudio Pizarro, Jefferson Farfán and Juan Manuel Vargas. However, to everyone’s surprise, the list suddenly turns into a call aimed at Peruvians of all kinds, origins and conditions. 
Media Type Television & Cinema
Executive Creative Director
Head of Art
Creative Director
Creative Director
Art Director
Agency Producer
Strategic Planner
Account Director
Account Executive
Executive Producer
Post Production
Sound Design Company

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