TVR - "The Depression Make-up Artist"

GMP Advertising

GMP Advertising Bucarest, Romania

5803

Title	The Depression Make-up Artist
Agency	GMP Advertising
Campaign	The Depression Veterans
Advertiser	TVR
Brand	TVR
Date of First Broadcast/Publication	2015 / 4
Business Sector	Hospitals, Healthcare facilities & Medical Services
Story	Despite being the no.1 cause of disability worldwide, depression has no obvious symptoms. At work and in the family it often passes for mere moodiness, until it’s too late. Here's where people like Eva Tudor could step in to help. She is a professional Depression Make-up Artist. This TV commercial is part of a broader initiative called The Depression Veterans, the first peer-to-peer campaign to help people with depression get professional attention. The mechanic implies recruiting people who have been battling depression and won, as volunteers trained by psychiatrist in special workshops to recognize the symptoms around them and guide others to a doctor.
Media Type	Television
Length	107 seconds
Creative Director	Mihai Gongu
Strategic Planning Director	Ioana Gheorghita
Art Director	Florian Nistor
Copywriter	Sebastian Romano
Copywriter	Mihai Gongu
Sound Producer	Ioana Stangacilovic
Sound Producer	Radu Teodorescu
Editor	Robert Calin
Director	Hypno
Director of Photography (DOP)	ATE
Music	Daniel Soare
Editor	Bogdan Safta
Editor	Zoran Stangacilovic