Tim Seddon
Creative Team at Matterhorn
Sydney, Australia
TitleThe Worlds Biggest Show of Hands
Campaign Big Hands
Advertiser Perth Zoo
Brand Perth Zoo
Business Sector Leisure Parks, Zoos & Fairs
Story The Brand Agency and Perth Zoo has created an experiential campaign to help save the critically endangered Sumatran orangutan from extinction. It is estimated that there are as few as 6300 left in the wild today. In just over two weeks, Semeru will become the world first zoo born male orangutan to be released back into the wild, in a protected rainforest in Sumatra. To coincide this the agency has created The World Biggest Show of Hands to help in the fight for their survival. Social media, radio, print and posters direct people to a dedicated website, www.theirhands.com.au where visitors can have their palm and future read, contrasting it with those of the Orangutan. These can then be digitally uploaded so they can added to the thousands of real handprints that make up a giant mural being created live at the zoo 
Media Type Case Study
Executive Creative Director
Creative Team
Creative Team

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