Thalia Murray
Producer at Little Yellow Jacket
London, United Kingdom
TitleThe Jury
Agency
Campaign The Jury
Advertiser ITV
Brand ITV1
Date of First Broadcast/Publication
Business Sector TV/Radio Programs & Stations
Story The creative is formed of the 12 Jurors’ eyes alongside the campaign line ’12 views, one verdict’.  The digital creative features the eyes eerily blinking at the viewer, evoking the feeling that they too are under scrutiny.
Problem The brief was to continue to build ITV1’s reputation for quality drama.  The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers.  It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time.
The brief was to continue to build ITV1’s reputation for quality drama.  The Jury is not your typical court-room drama, where the focus is on the case, the court, the defendant and barristers.  It’s instead a compelling, character based series which focuses on the everyday people who find themselves at the centre of one of the most controversial criminal re-trials of their time.
Media Type Digital
Production Company
Strategist
Production Company
Designer
Post Production Wellcom Retouching
Producer
Production Company Little Yellow Jacket
Photographer
Account Manager
Agency Producer
Advertising Manager
Advertising Manager
Creative Team
Creative Team
Creative Director
Creative Director
Strategic Business Lead

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