Alex Waskiewicz
Digital Designer at Saatchi & Saatchi New Zealand
Wellington, New Zealand
TitleMake like Water
Agency
Campaign Make like Water
Advertiser Pump
Brand Pump
Date of First Broadcast/Publication 2011 / 11
Business Sector Mineral, Sparkling & Bottled Waters
Story A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water’. With the help of an unlikely mentor, we are taught how to act like water to overcome life’s daily problems. Refreshingly, it’s non‐preachy...just a bottle full of laughs.
The campaign launched online with facebook (www.facebook.com/pumpnz) and www.pump.co.nz where people can learn the 7 principles of water; with TV, ambient and outdoor supporting the campaign. And that’s all I can tell you...because water is not without mystery.
Media Type Web Site
Executive Creative Director
Creative Director
Copywriter
Art Director
Account Director
Production Company
Digital Designer
Digital Developer
Account Manager
Agency Producer
Producer

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