Title | Face the Truth |
Agency | iris |
Campaign | #facethetruth |
Advertiser | Global Climate Strike |
Brand | Global Climate Strike |
Date of First Broadcast/Publication | 2019 / 9 |
Business Sector | Advertising Agencies |
Tagline | #facethetruth |
Story | In 2019, people all over the world took to the streets to demand climate justice. However, Climate Change denial was also on the rise, represented by the most powerful leader in the world: Donald Trump. So we created an interactive protest sign that connects the voice of the streets to the face of Climate Change denial. |
Philosophy | A protest sign that connects the voice of the streets to the face of Climate Change denial. |
Result | Hundreds of tweets sent directly to Donald Trump's Twitter |
Media Type | |
Market | United Kingdom |
Copywriter | Gabriel Abrucio |
Creative Director | Rachna Dhall-Haasnoot |
Art Director | Gustavo Figueiredo |
Executive Creative Director | Grant Hunter |
President/CEO | Chris Friend |