Julie Malet
TV Producer at Havas Paris
Paris Area, France, France
TitleCan't wait for the road
Title (original language)Vivement la route (anglais)
BriefA family are driving to their vacation home in their new Citroen C4 Picasso. But when they arrive, everything goes wrong. The house they’ve rented is dilapidated. Rains starts pouring. The youngest kid has constant tantrums when he’s not being attacked by wasps or jellyfish. They seem to spend half their time in accident and emergency. And the bedroom is plagued by mosquitos. Finally they hit the road again in the Citroen. Now they’re all smiles. With this vehicle, the road is the best place to be.
Agency
Campaign Can't wait for the road
Advertiser Citroën
Brand Citroën C4 Picasso
PostedNovember 2016
Business Sector Cars
Story The new Citroen C4 Picasso brings together the main ingredients taht form the brand's trademark : user-friendly, family-orienteted and modern. So many qualities packed into the one sole automobile results is an enjoyable experience for all its occupants.
Media Type Television
Executive Creative Director
Production Company
Director
Post Production
Copywriter
Art Director
Head of TV
Agency TV Producer

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