|Title||BGH Quick Chef Music|
|Agency||Saatchi & Saatchi Argentina|
|Campaign||BGH Quick Chef Music|
|Date of First Broadcast/Publication|
|Business Sector||Small Appliances & Home Accessories|
|Philosophy||Six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: BGH QUICK CHEF MUSIC, a microwave equipped with speakers and a USB port, so that each person can upload the song they want. We launched a limited edition of 1000 microwaves, which sold out in just one week. The product was received so positively that BGH QUICK CHEF MUSIC will be produced as a regular model in 2012. The objective? To eliminate the unbearable BEEP BEEEP BEEEP noise heard from microwaves around the world. And, of course, to sell a lot of microwaves.|
|Problem||The idea emerged when we sat down with our client to think about what we could communicate about the “BGH QUICK CHEF” microwave, as the model was exactly the same as the previous years. So we came up with an almost unthinkable idea, to make a product innovation, something that would take us months of testing, plus patent and legal approvals.|
|Media Type||Case Study|
|Executive Creative Director||Maxi Itzkoff|
|Executive Creative Director||Mariano Serkin|
|Creative Director||Diego Medvedocky|
|Creative Director||Ignacio Ferioli|
|Creative Team||Guilherme Souza|
|Creative Team||Breno Costa|
|Agency Producer||Adrian Aspani|
|Agency Producer||Lucila D'Amico|
|Account Director||Jaime Vidal|
|Account Executive||Manuela Sorzana|
|Executive Producer||Lucas Urquiza|
|Advertising Manager||Ezequiel Devoto|
|Advertising Manager||Viviana Insaurralde|
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