Pony Malta - "Pridelists"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

Awards

2336

This ad is part of the ACT Responsible Collection

Brand: Pony Malta
Country: Colombia

Advertiser: AB Inbev

Title	Pridelists
Brief	We created 6 playlists on Spotify, each one of them with more than 50 songs, organized by the color of their covers and not by their genre.Then, on the International LGBT+ Pride Day, we invited people to share one of the songs of each #Pridelists on Instagram stories, to display the Pride flag.Thousands of influencers, celebrities, music bands and people all over Latin America joined the movement against bullying, posting positive messages on one of the teen’s favorite social networks, from one of their favorite music platforms.
Agency	MullenLowe SSP3 Colombia
Campaign	Pridelists
Advertiser	AB Inbev
Brand	Pony Malta
Posted	January 2021
Business Sector	Beers, Ciders, Lagers
Story	9 out of 10 LGBT+ teens have been victims of bullying at least once in their lives due to their sexual orientation, according to bullyingtatistics.org.To decrease this statistic, we wanted to change hate and discrimination words, for something that everyone wants to hear: music.
Media Type	Digital
Chief Executive Officer (CEO)	Francisco Samper
Chief Creative Officer	Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)	Juan Pablo García
Chief Innovation Officer	Camilo Plazas
Creative Director	Guillermo Siachoque
Creative Director	Jorge Pinto
Art Director	juan moreno
Copywriter	Alejandro Chávez
Art Director	Camilo Londoño
Editor	Alejandro Cañón
Sound Editor	Camilo Medina
Account Director	Angélica Díaz
Account Executive	María-Alejandra Cuervo
Account Executive	Juan-Sebastián Arévalo
Brand Manager	Natalia Torres