Kris Hoet
Innovation catalyst at Happiness Anywhere
Antwerp, Belgium
TitleWhat do pétanque, fishing and knitting have in common? Zero.
Agency
Campaign Just Add Zero
Advertiser Coca-Cola Company
Brand Coca-Cola Zero
Date of First Broadcast/Publication
Business Sector Soft Drinks, Tonics
Tagline When you need more, just add zero
Story The video is part of the Coca-Cola Zero “Just Add Zero” campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories.
Media Type Television
Length
Market Belgium
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Art Director
Copywriter
Account Director
Account Director
Account Manager
Strategic Planner
Strategic Planner
Interactive Strategist
Executive Producer
Executive Producer
Production Company Made in Brussels
Production Company
Director
Director of Photography (DOP)
Producer
Post Production ACE image Factory
Editor
Editor
Sound Production Raygun

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