Kris Hoet
Innovation catalyst at Happiness Anywhere
Antwerp, Belgium
TitleTiger Royalty
Agency
Campaign Tiger royalty
Advertiser Panthera
Brand Panthera
PostedDecember 2015
Business Sector Animal Rights/Safety/Adoption
Story Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image. 
Media Type Television & Cinema
Length
Strategic Director
CEO Happiness Saigon
Creative Director
Chief Innovation
Account Director
Graphic Designer
Web Development
Editor
Film Production Company
Agency Producer
Account Management Happiness Saigon
Account Management Happiness Saigon
Creative Director
Creative Director
Creative Director
Creative Director

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