| Title | Move like Lorde |
| Agency | BBDO Argentina |
| Campaign | Move like Lorde |
| Advertiser | Universal Music Group |
| Brand | Universal Music Argentina |
| Date of First Broadcast/Publication | 2014 / 8 |
| Business Sector | Culture, Leisure & Sport |
| Tagline | Universal Music challenges you to move like a rockstar |
| Story | Universal Music challenges you to move like a rockstar It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. |
| Philosophy | It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. People could participate in two ways: using a special booth placed at placed in 12 record stores, main pubs and at the greatest local music festival, Personal Fest, or they could upload their own videos and the software analyzed them. The prize was a trip to Los Angeles to meet Lorde. |
| Problem | Objective: to boost sales of Lorde’s latest album “Pure heroine”, |
| Result | More than 52,000 people got into the booth and more than 13,000 people got discounts on the album. |
| Media Type | Trade Show Booth |
| Length | |
| Executive Creative Director | Rodrigo Grau |
| Innovation Creative | Hernán Zamora |
| Executive Creative Director | Ramiro Rodriguez Cohen |
| Copywriter | Andrés Aguilar |
| Digital Creative Director | Daniel Minaker |
| Digital Creative Director | Sebastian Tarazaga |
| Art Director | Bruno Barbosa |
| Director | LindaTV |
| Production Company | Raya |
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