| Title | The Match |
| Agency | Serviceplan Group |
| Campaign | Bundesliga Package |
| Advertiser | Sky |
| Brand | Sky Football |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | When Werder Bremen plays against Hamburger SV, things are very tense. For no other match are the divisions between the fans deeper, the tickets more sought after. For years the derby has been sold out. Still, many fans hope to snatch up a ticket on match day outside of the stadium. In 2015, for those who were not lucky enough, there was “The Match”: a promotion that enabled them to watch the match after all – however, only jointly with a supporter of the opposing team. Via a QR code fans were able to watch the match live on their smartphone. But only half of it. The other half of the screen was broadcast on the mobile of a supporter of the opposing team. Viewing the match fullscreen was only possible for Hamburg and Bremen supporters standing side-by-side, smartphone-by-smartphone. |
| Media Type | Television |
| Length | |
| Account Director | Katrin Eberbach |
| Account Director | Florian Franz |
| Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Matthias Harbeck |
| Creative Director | Sandra Loibl |
| Creative Director | Thorsten Voigt |
| Copywriter | Valerie Koch |
| Art Director | Thomas Heckenberger |
| Art Director | Damian Sturm |
| Programmer | Niels Verhaag |
| Production Company | Neverest GmbH & Co. KG |
| Director | Roman Prochnow |
| Producer | Nicola Boehm |
| Producer | Anett Gruenbeck |
| Director of Photography (DOP) | Christian Hirschhaeuser |
| Director of Photography (DOP) | Cristian Weisemoeller |
| Editor | Martin Bierbaum |
| Creative Innovation Manager | Franz Röppischer |
| Creative Innovation Manager | Lorenz Langgartner |
| Music Production Company | TRO |
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