| Title | Probably the best poster in the world |
| Agency | Fold7 |
| Campaign | Probably the best poster in the world |
| Advertiser | Carlsberg Group |
| Brand | Carlsberg |
| Posted | April 2015 |
| Story | To bring to life the iconic property ‘If Carlsberg did', we launched the world’s first ever beer-serving poster at The Truman Brewery in Shoreditch, creating 'Probably the best poster in the world'. The first in year-long stunt drive, for one day only the public were able to pour themselves a Carlsberg direct from the poster, which was embedded with a Carlsberg font and a stack of glasses. The twist on the traditional poster, was also supported by a social media drive, creating a buzz across Twitter and achieved coverage on Sun online, Mirror.co.uk, Metro, The Telegraph online, the Guardian, Time Out London, internet phenomenon The LAD Bible, and the Guardian, who commented the 'billboard dispensing beer is probably the best marketing stunt so far this year'. |
| Media Type | Ambient |
| Creative Director | John Yorke |
| Account Director | Lorna Boag |
| Executive Creative Director | Ryan Newey |
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