Beck's - "The Becks CapCam"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germany

9796

Title	The Becks CapCam
Agency	BBDO Group Germany
Campaign	The Beck's Cap Cam
Advertiser	Beck Brauerei
Brand	Beck's
Date of First Broadcast/Publication	2016 / 6
Business Sector	Beers, Ciders, Lagers
Story	A tailormade camera lens on top of the cap of the Beck's pilsner bottle – the Beck's "CapCam".
Philosophy	As soon as the CapCam is pulled off the bottle, it is placed on the smartphone camera and enlarges the format to 360°, thus upstaging a mobile phone video by a considerable margin. The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media. The special edition is not available in stores. Beck’s Facebook fans will be able to win Capcams via Facebook.
Media Type	Product Design/Development
Length	66 seconds
Advertising Manager	Henner Höper
Advertising Manager	Susanne Koo
Advertising Manager	Valerie Schiek
Creative Team	Darren Richardson
Creative Team	Anno Thenenbach
Creative Team	Jörg Tavidde
Creative Team	Tobias von Aesch
Creative Team	Christian Sander
Creative Team	Ramón Scheffer
Music	Echofuchs
Production Company	CraftWork Duesseldorf
Producer	Steffen Gentis
Producer	Kai Thorarensen
Producer	Kevin Krefta
Consultant	Holger Bengel
Consultant	Pascal Vrinssen
Consultant	Steffen Ott