Thailand Board of Investment - "Dear Crisis,"

Digitas Thailand Bangkok, Thailand

2908

Brand: Thailand Board of Investment
Country: Thailand

Advertiser: Thailand Board of Investment

Title	Dear Crisis,
Agency	Digitas Thailand
Campaign	Dear Crisis,
Advertiser	Thailand Board of Investment
Brand	Thailand Board of Investment
Date of First Broadcast/Publication	2020 / 8
Business Sector	Government Information & Services
Story	Digitas Thailand and Thailand Board of Investment wrote an open letter to crisis, in order to gain investors’ confidence in Thailand, in a form of a VDO ad. The letter thanks crisis for injecting the resilience into the country and its people as Thailand has fought in multiple events throughout the history. And it also addresses the country’s strengths in variety of areas. The sign-off line, Thailand, the land of resilience, marks the new proposition for foreign investors to consider investing in Thailand after the world recovered from the pandemic crisis.
Media Type	Web Film
Length	136 seconds
Chief Creative Officer	Sompat Trisadikun
Executive Creative Director	Paruj Daorai
Executive Creative Director	Santi Tubtimtong
Creative Director	Wikorn Rojarayanont
Art Director	Irene Indravudh
Art Director	Sompat Trisadikun
Copywriter	Torung Juntakanok
Copywriter	Panrutai Amattayakul
Managing Director	Paruj Daorai
General Manager	Samira Thancharoenkit
Account Manager	Maywadee Chongfusuwan
Account Executive	Chutirat Khongsantiah
Agency Producer	Rungrudee Chinpratan
Strategic Planner	Wasin Saengdao
Project Manager	Wilawan Sanguanwong
Production Company	The Film Factory Ltd.
Director	Taya Soonthornvipat
Production Company Producer	Yannassma Thannitsch
Cinematography	Usa Manitanon
Director of Photography (DOP)	Usa Manitanon
Post Production	One Cool Production
Editor	Chaleamchon Natipat
Colorist	Debora Huen
Flame Artist	Supphakorn Thungsin
Post Production	Apichaya Yueprayong
Music Company / Composer	Pumpumpumpum Sound Studio, Bangkok
Music Composer	Ardsanai Ardsakul
Sound	Pumpumpumpum
Sound Studio Sound Engineer	Nopphalux Kosakorn