| Title | Water. It's only safe while you're watching. Keep Watch. |
| Agency | 303 MullenLowe |
| Campaign | Water. It's only safe while you're watching. Keep Watch. |
| Advertiser | Royal Life Saving Association |
| Brand | Royal Life Saving |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | Royal Life Saving is today launching a campaign via 303MullenLowe Sydney. Filmed in a suburban backyard, viewers see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again. Every year, fatal and non-fatal drowning incidents occur across Australia. Between 1 July 2002 and 30 June 2017, 461 children aged 0-4 years drowned in Australia. Of these, half occurred in home swimming pools. In 100% of child drowning cases in home swimming pools, active adult supervision had either lapsed or was entirely absent. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Good Oil |
| Chief Executive Officer (CEO) | Justin Scarr |
| TV Producer | Ana Pinheiro |
| Planner | Sarah May |
| Managing Partner | Tony Dunseath |
| Head of TV | Sean Ascroft |
| Production | Sean Ascroft |
| Executive Creative Director | Richard Morgan |
| Copywriter | Misa McConnell |
| Copywriter | Sean Vrabel |
| Client Services Director | Tony Dunseath |
| Business Director | Felix Curry |
| Sound Production | Nylon |
| Post Production House | The Editors |
| Producer | Chana McLallen |
| Executive Producer | Sam Long |
| Director of Photography (DOP) | Danny Ruhlmann |
| Director | Curtis Hill |