Michaela Kerr
Account Manager at Ogilvy New Zealand
Parnell, New Zealand
TitlePalm Oil Free Shopping Guide
Campaign Palm Oil Free Shopping Guide
Advertiser Auckland Zoo Conservation Fund
Brand Auckland Zoo Conservation Fund
Date of First Broadcast/Publication
Business Sector Edible Fat Products
Tagline Buy Palm Oil Free Know the real cost of your shopping.
Story Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.
Media Type Print
Creative Group Head
Creative Director
Executive Creative Director
Creative Team
Creative Team
Account Manager
Account Manager

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