Joy Arfi

Joy Arfi

INTEGRATED ACCOUNT DIRECTOR at WPP

Boulogne-Billancourt, France

My Latest Work

SEE ALL WORK

Summary

Fond of Digital, SNS and new technologies
Brand content : define, unify and set up of the strategy on all the digital media (video, website, SNS)
Excellent client management capability
Strong knowledge of creative campaign management and media
Excellent understanding of the agency/creative/production processes
Proven experience at a strategic and creative level
Strong Leadership Skills
Good people and relationship skills
Strong Time management and scheduling skills

People I worked with

Sébastien Duhaud
Copywriter
CLM BBDO
Anthony Lietart
Art Director
Capitaine Plouf
Clémence Michaud
Account Manager
HP / Smart
Audrey Bedoucha
Advertising Manager
Disneyland Paris
Séverine Autret
Directrice Générale
CLM BBDO

Positions

INTEGRATED ACCOUNT DIRECTOR

WPP
July 2016 - Present (10 months)
DANONE PRODUITS FRAIS FRANCE
En charge de l'amplification France des campagnes pour ACTIVIA, ACTIMEL, DANONINO, DANETTE.

Campagnes multitouchpoints (Web / RP / Print / TV / ) et coordination des différentes expertises (DIGITAL / SHOPPER / RP / ADVERTISING)

Digital Account Director

Y&R Paris
Boulogne-Billancourt, France
June 2015 - Present (1 year 11 months)
- VOLVIC EUROPE (Danone Group)
- GRDF France

Digital Account Manager

FRED & FARID Group
Paris, France
October 2013 - June 2015 (1 year 8 months)
- ORANGINA / e-PR & PR campaign "the anti-foot can" by Miss O
- BIOCOOP / print, cinema & digital campaign "Don't buy" (2014) + print, cinema and digital campaign "the most eco-friendly campaign" (2015)
- QUICK / print, TV, digital, in-store campaign (1 campaign per 6 weeks)

+ AGENCY COMPETITIONS

International account executive

CLM BBDO
Boulogne Billancourt, France
October 2010 - October 2013 (3 years)
- SNICKERS (MARS GROUP) - CAMPAIGN "YOU'RE NOT YOU WHEN YOU'RE HUNGRY''
- EUROSTAR
- EDF - CAMPAIGN "OLYMPIC GAMES"
- HENKEL (COSMETICS / BEAUTY)

Account Executive

Brad
Montréal, Canada
February 2010 - July 2010 (5 months)
- ACCOUNTS : SAAQ, SKI-DOO, BUD LIGHT, UNIVERSITÉ LAVAL,
- COMPETITIONS

Project Executive

Publicis Dialog, Suresnes
October 2009 - February 2010 (4 months)
CDD 3 months

SFR / EVENT FOR CHRISTMAS IN 300 SFR STORES

Assistant Account Executive

Proximity Paris
Boulogne-Billancourt, France
May 2009 - October 2009 (5 months)
Intership - 6 months

THALYS

Project Manager Assistant

Selling Attitude
May 2008 - April 2009 (11 months)
Internship master 1 - 6 months
+ part-time during master 2 - 5 months

BOUYGUES TELECOM
COSNOVA
FOIRE AUX VINS

Education

Master 2, Marketing & communication

SUP DE PUB - INSEEC School of Communication, Paris
2007 - 2009 (2 years)

Licence, LEA (Langues étrangères appliquées) ANGLAIS ESPAGNOL

Université Sorbonne Nouvelle (Paris III)
2004 - 2007 (3 years)
option commerce international

Baccalauréat, Littéraire - options anglais & théâtre

Lycée Carnot
2001 - 2004 (3 years)

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