Joy Arfi

Joy Arfi

INTEGRATED ACCOUNT DIRECTOR at WPP
Boulogne-Billancourt, France

My Latest Work

SEE ALL WORK

Summary

Fond of Digital, SNS and new technologies
Brand content : define, unify and set up of the strategy on all the digital media (video, website, SNS)
Excellent client management capability
Strong knowledge of creative campaign management and media
Excellent understanding of the agency/creative/production processes
Proven experience at a strategic and creative level
Strong Leadership Skills
Good people and relationship skills
Strong Time management and scheduling skills

Positions

INTEGRATED ACCOUNT DIRECTOR
WPP
July 2016 - Present (1 year 3 months)
DANONE PRODUITS FRAIS FRANCE
En charge de l'amplification France des campagnes pour ACTIVIA, ACTIMEL, DANONINO, DANETTE.

Campagnes multitouchpoints (Web / RP / Print / TV / ) et coordination des différentes expertises (DIGITAL / SHOPPER / RP / ADVERTISING)
Digital Account Director
Boulogne-Billancourt, France
June 2015 - Present (2 years 4 months)
- VOLVIC EUROPE (Danone Group)
- GRDF France
Digital Account Manager
New York, United States
October 2013 - June 2015 (1 year 8 months)
- ORANGINA / e-PR & PR campaign "the anti-foot can" by Miss O
- BIOCOOP / print, cinema & digital campaign "Don't buy" (2014) + print, cinema and digital campaign "the most eco-friendly campaign" (2015)
- QUICK / print, TV, digital, in-store campaign (1 campaign per 6 weeks)

+ AGENCY COMPETITIONS
International account executive
Boulogne Billancourt, France
October 2010 - October 2013 (3 years)
- SNICKERS (MARS GROUP) - CAMPAIGN "YOU'RE NOT YOU WHEN YOU'RE HUNGRY''
- EUROSTAR
- EDF - CAMPAIGN "OLYMPIC GAMES"
- HENKEL (COSMETICS / BEAUTY)
Account Executive
Montreal, Canada
February 2010 - July 2010 (5 months)
- ACCOUNTS : SAAQ, SKI-DOO, BUD LIGHT, UNIVERSITÉ LAVAL,
- COMPETITIONS
Project Executive
Publicis Dialog, Suresnes
October 2009 - February 2010 (4 months)
CDD 3 months

SFR / EVENT FOR CHRISTMAS IN 300 SFR STORES
Assistant Account Executive
Boulogne-Billancourt, France
May 2009 - October 2009 (5 months)
Intership - 6 months

THALYS
Project Manager Assistant
Selling Attitude
May 2008 - April 2009 (11 months)
Internship master 1 - 6 months
+ part-time during master 2 - 5 months

BOUYGUES TELECOM
COSNOVA
FOIRE AUX VINS

Education

Master 2, Marketing & communication

SUP DE PUB - INSEEC School of Communication, Paris
2007 - 2009 (2 years)

Licence, LEA (Langues étrangères appliquées) ANGLAIS ESPAGNOL

Université Sorbonne Nouvelle (Paris III)
2004 - 2007 (3 years)
option commerce international

Baccalauréat, Littéraire - options anglais & théâtre

Lycée Carnot
2001 - 2004 (3 years)

Similar Talent

Luis Miranda
Group Director, Integrated Strategy
Trailer Park
Samantha Lueder
Integrated Marketing Director
Hauser Group
Chad Warner
Integrated Creative Director
McCann London
Lena Eng
SVP, Integrated Operations Director
Craft WW
Matt Minor
Director of Integrated Production
Crispin Porter + Bogusky
Craig Jelniker
Director of Integrated Production
Cole & Weber
Jean-Pierre Gregor
Integrated Creative Director
Saatchi & Saatchi Düsseldorf
Glen Hilzinger
Integrated Creative Director
Leo Burnett

Create a free Talent profile and become a member of AdForum

Get Started