Management and Leadership |
Expertise in delivering creative solutions for total & diverse markets. Creative leader and change agent, dedicated to delivering insightful solutions to build consumer-to-brand bridges, increasing relevance and brand affinity. Management and LeadershipExecutive-level management team hire; new role for the agency with an emphasis on restructuring and rebranding the agency’s creative offerings. Specific emphasis placed on elevating the agency’s presence in the advertising industry at large and elevating the creative output. My CCO role spanned leadership across 3 offices, management of creative and production departments, over 30 staffers and $1.8M staffing budget. Responsible for upgrading all creative talent; elevating the expertise in the department, digital IQ and understanding, strategic acumen, and overall delivery of stellar client solutions. Overall act as a leader, mentor, and ideation catalyst; fostering a collaborative culture across the agency. Re-ignited the new business pipeline, resulting in 3 consecutive new business wins within 5 months and increased agency profitability by 23%. Contributed to RFP development, scoping and contract negotiation process as it related to new business and existing client business. Restructured the agency’s pitch practices and internal project management process. Prepared and delivered internal, as well as client presentations. Oversaw production of all creative deliverables as a cross-departmental agency lead.
New Business Wins |
Spalding (2015)WON Tony Roma's (2015)WON The Glenlivet (2016)WON Disney (2016)WON Sony (2016)WON Constellation Wines (2016)WON Bristol-Meyers Squib (2016)