Vida Cornelious

Vida Cornelious

Group Creative Director at Walt Disney Company
Los Angeles, United States

About me

I am a passionate, creative storyteller. I mine culture for insights to connect consumers and brands in an ever-changing, technology-influenced world. My passion is to create "creative that moves" – humanizing brands and ultimately making them ones consumers willfully, choose to love.

As a culturally fluent, creative leader, my purpose is to elevate a brand’s IQ. I lead teams and generate creative work that changes the consumer conversation, while still serving the brand’s business objectives.

Positions

Group Creative Director
The Walt Disney Company
United States
May 2017 - Present (3 years 3 months)
Management and Leadership|
Responsible for overall creative team, all levels of talent from Jr to Sr staffers. Provides daily management of the team and workflow in order to keep the VP, Creative abreast of all departmental developments. Assesses team members for professional growth and aids in their creative development. Overall act as a leader, mentor, and ideation catalyst; fostering a collaborative culture. Provides hands-on creative output as an experienced writer and designer with over 20 years of experience. Manages timelines and budgets to assure all creative materials are delivered according to the schedule as determined by the project management and account team. Gives internal and external presentations of creative material and is responsible for all orchestration of campaign execution. Works as a cross-departmental liaison, partnering with the Disney International Parks and Resorts Strategy team and affiliates, in developing total market, cross-platform, marketing campaigns.
EVP, Chief Creative Officer
Los Angeles, United States
March 2015 - December 2016 (1 year 9 months)
Management and Leadership |
Expertise in delivering creative solutions for total & diverse markets. Creative leader and change agent, dedicated to delivering insightful solutions to build consumer-to-brand bridges, increasing relevance and brand affinity. Management and LeadershipExecutive-level management team hire; new role for the agency with an emphasis on restructuring and rebranding the agency’s creative offerings. Specific emphasis placed on elevating the agency’s presence in the advertising industry at large and elevating the creative output. My CCO role spanned leadership across 3 offices, management of creative and production departments, over 30 staffers and $1.8M staffing budget. Responsible for upgrading all creative talent; elevating the expertise in the department, digital IQ and understanding, strategic acumen, and overall delivery of stellar client solutions. Overall act as a leader, mentor, and ideation catalyst; fostering a collaborative culture across the agency. Re-ignited the new business pipeline, resulting in 3 consecutive new business wins within 5 months and increased agency profitability by 23%. Contributed to RFP development, scoping and contract negotiation process as it related to new business and existing client business. Restructured the agency’s pitch practices and internal project management process. Prepared and delivered internal, as well as client presentations. Oversaw production of all creative deliverables as a cross-departmental agency lead.

New Business Wins |
Spalding (2015)WON Tony Roma's (2015)WON The Glenlivet (2016)WON Disney (2016)WON Sony (2016)WON Constellation Wines (2016)WON Bristol-Meyers Squib (2016)
EVP, Chief Creative Officer
New York, United States
June 2009 - March 2015 (5 years 9 months)
Management and Leadership |
Restructured and expanded the creative vision of GlobaHue to deliver Total Market/Cross-Cultural creative ideation. Creative staff grew by 40%. Required all incoming talent to be digitally agnostic to build the agency’s digital capabilities and IQ. Revamped the creative department ideation process to provide synergy and creative alignment with the agency strategic planning function. Provided scoping for new business and contract negotiation. Maintained daily management of department budgets, P&L and FTE’s as determined by client scope. Mentored, educated and evaluated all creative staff and managed all broadcast/print production personnel and budgets.As a part of the agency Executive Leadership Team, I was also responsible for supporting/developing the business goals of the agency, by fostering agency culture development and establishing the agency’s creative presence in the overall marketing industry.

New Business Wins |
Autozone, Duralast Brand (2014)WON HBO Multicultural (2013)WON NBA International (2013)WON United Airlines (2013)WON US Bank (2013)WON Susan G. Komen (2011)WON Jeep Brand, U.S. (2009)
VP, Creative Director
Chicago, United States
November 1999 - May 2009 (9 years 6 months)
Led the exceptional new business and creative launch of Anheuser-Bush’s Bud Light Lime brand (agency value $11M), named the #2 best new product launch of 2008 by The Wall Street Journal. Was the brands first foray into cross-cultural marketing and leading with ethnic insights. Campaign also jump-started the mass-market awareness of indie-musical artist Santigold. Led successful and business-driving new product launches for McDonald’s Corp: McDonald’s Fruit & Walnut Salad (2005), Angus Burger (2008), McCafe (2008). Created “pop-culture talk value” campaign “Dude You’re Getting a Dell” for Dell Computer Corp.WON Anheuser-Busch Bud Light Lime account (2008) WON Illinois Lottery account (2005)

New Business Wins |
Dell Computer Corp acct / US and Europe Markets (2004)WON McDonalds – Agency reinstatement (2003)WON Qwest Communications (2002)

Education

Advanced Management Training

January 2001 - February 2001 (1 month)
Advanced training workshop for working Creative Directors to enhance the understanding of leadership, strategy and ideation.

BA

1988 - 1992 (4 years)

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