James Stevenson Bretton
Executive Producer at Clearcut Sound
London, United Kingdom
TitleBaby CPR (Extended)
Agency
Campaign Nursery Rhymes Inc.
Advertiser St John Ambulance
Brand St John Ambulance
Date of First Broadcast/Publication
Business Sector Government Information & Services
Story Find out how to help a baby who’s not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. – the new advert from St John Ambulance. Remember the song, in case things go wrong. Please share this film.
More first aid resources for parents: http://www.sja.org.uk/NurseryRhymesInc
Do you know your puffs and pumps? Nursery Rhymes Inc. have got you covered.
Parents told us that their baby not breathing is the first aid emergency they fear the most. We know that parents find the thought of giving their baby CPR frightening so we’ve removed the fear factor and made it as easy as possible to learn.
We’ve created a short video featuring the stars of Nursery Rhymes Inc. that shows how to give baby CPR in a reassuring unforgettable way. We want parents, grandparents and anyone who cares for infants to remember the song in case things go wrong.
Please share it far and wide, so that as many people as possible know some first aid. 
Media Type Web Film
Length
Sound
Creative Team
Creative Team
Creative Director
Strategy Director
Strategist
Business Lead
Account Director
Account Executive
Producer
Production Company
Director
Director
Song and lyrics
Song and lyrics
Executive Producer
Producer
Director of Photography (DOP)
Post Production
Post Production
Editor
Editor
Editing Company
Media Agency

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