James Bamford
Colorist at The Mill
London, United Kingdom
TitleGreat Brits
Campaign Great Brits
Advertiser DFS
Brand DFS
Date of First Broadcast/Publication
Business Sector Home Appliances, Furniture & Gardening
Story the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home. 
Philosophy Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB. 
Media Type Television
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Sound Design Company
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Executive Creative Director
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Creative Director
Account Planner
Business Director
Account Director
Account Executive
Head of TV
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Production Company Producer
Director of Photography (DOP)
Director of Photography (DOP)
Post Production
Sound Designer
Agency Producer


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