|Date of First Broadcast/Publication|
|Business Sector||Home Appliances, Furniture & Gardening|
|Story||the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.|
|Philosophy||Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB.|
|Editing Company||Big Buoy|
|Sound Design Company||Jungle Studios|
|Post Production||The Mill London|
|Executive Creative Director||Nick Hastings|
|Creative Director||Darryl George|
|Creative Director||Jon Mitchell|
|Account Planner||Aileen Ross|
|Business Director||Blake Armstrong|
|Account Director||Felicity Pelly|
|Account Executive||Camilla Renny-Smith|
|Head of TV||Emma Rookledge|
|Agency Producer||Davina Hickson|
|Production Company Producer||Gareth Francis|
|Director of Photography (DOP)||Tat Radcliffe|
|Director of Photography (DOP)||Ray Coates|
|Post Production||Richard Hawkins|
|Sound Designer||Owen Griffiths|
|Agency Producer||Kate Bailey|
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