James Bamford
Colorist at The Mill
London, United Kingdom
TitleCarling MadeLocal introduces Black Country Fusion
Agency
Campaign #MadeLocal
Advertiser Molson Coors
Brand Carling
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC.
As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects.

Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.Beer brand Carling has unveiled the second phase of its Made Local campaign, with a TV spot and longer-form documentary centred on LGBTQ+ inclusive football team Black Country Fusion FC.
As part of its partnership with the club, Carling has provided the new home and away kits for the Midlands club for the 2018/19 season as part of a three-year pledge to support local community projects.

Intended to celebrate and promote locals who make a positive contribution to their home town the campaign seeks to draw attention to Carling’s own local roots in Burton-on-Trent.
Media Type Television
Length
Director
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Director of Photography (DOP)
Editor
Location manager
AC
Sound recordist
Post production
Colourist
Sound mix
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Executive Producer
Executive Producer
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Executive Producer
ECD
Creative
Creative
Creative

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