Ami Alush
CCO at Leo Burnett
Tel Aviv, Israel
TitleWhat if a Girl during the Holocaust had Instagram?
Campaign Following Eva
Advertiser K’s Galleries – a Vilko Project
Brand K’s Galleries – a Vilko Project
PostedApril 2019
Business Sector Others
Story How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium. Meet @eva.stories – a first person account of Nazi persecution. Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. • In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose.
Media Type Outdoor/Out of Home
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