Ami Alush
CCO at Leo Burnett
Tel Aviv, Israel
TitleDo What You Can't
Agency
Campaign Do What You Can't
Advertiser Samsung
Brand Samsung Israel
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Story The film begins with vignettes of people confronting their supposed limits. The words ‘You Can’t’ seem to determine the fate of a nervous young dancer about to audition, a blind man preparing for a marathon, a skateboarder sizing up a challenging course, and a man pitching a spacecraft to a skeptical audience. Suddenly, the meaning of the words is redefined with a positive twist to become ‘You Can’t Miss Your Chance/ You Can’t Let Anything Stop You/ You Can’t Give into Your Fears/ You Can’t Take No for an Answer’. As the film depicts these inspiring individuals overcoming their barriers, it closes with the hashtag #DoWhatYouCan’t.
Media Type Digital
Length
Chief Executive Officer (CEO)
Chief Creative Officer
Chief Account Officer
Art Director
Creative Team
Creative Team
Creative Team
Agency Producer
Account Supervisor
Account Executive
Director
Cast
Cast
Cast
Cast
Production Company
Producer
Producer
Producer
Assistant Director
Director of Photography (DOP)
Art Director
Stylist
Make-Up Artist
Gaffer
Grip
Editor
Casting
Location
Post Production
Music Company / Composer
Music Composer
Music Composer
MUSIC Artist
Sound Designer
Storyboard
Head of Marketing
Marketing Manager
Marketing Manager
Digital Marketing Manager
Marketing Manager Corporate Affairs
Marketing Analyst

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started