|Title||Do What You Can't|
|Agency||Leo Burnett Israel|
|Campaign||Do What You Can't|
|Date of First Broadcast/Publication|
|Business Sector||Consumer Electronics & Audio-Visual|
|Story||The film begins with vignettes of people confronting their supposed limits. The words ‘You Can’t’ seem to determine the fate of a nervous young dancer about to audition, a blind man preparing for a marathon, a skateboarder sizing up a challenging course, and a man pitching a spacecraft to a skeptical audience. Suddenly, the meaning of the words is redefined with a positive twist to become ‘You Can’t Miss Your Chance/ You Can’t Let Anything Stop You/ You Can’t Give into Your Fears/ You Can’t Take No for an Answer’. As the film depicts these inspiring individuals overcoming their barriers, it closes with the hashtag #DoWhatYouCan’t.|
|Chief Executive Officer (CEO)||Adam Polachek|
|Chief Creative Officer||Ami Alush|
|Chief Account Officer||Idit Zukerman|
|Art Director||Meital Miller|
|Creative Team||Elad Gaizler|
|Creative Team||Oren Ben-Naim|
|Creative Team||Harel Livne|
|Agency Producer||Simi Ben-Zikri|
|Account Supervisor||Orian Liber|
|Account Executive||Reut Fried|
|Production Company||Omri Paz Productions|
|Producer||Ophir Sorriso Tal|
|Assistant Director||Amir Melamed|
|Director of Photography (DOP)||Lael Utnik|
|Art Director||Racheli Levin|
|Make-Up Artist||Dorit Cohen|
|Post Production||Dima Lydkhov|
|Music Company / Composer||Monster Music|
|Music Composer||Roy Shen Zoo|
|Music Composer||Paula Valstein|
|MUSIC Artist||Česká Philharmonic|
|Sound Designer||Sidney Toledano|
|Storyboard||Robert Moreno Meikins|
|Head of Marketing||Ronen Salem|
|Marketing Manager||Gil Bar-Zvi|
|Marketing Manager||Ornit Bauer|
|Digital Marketing Manager||Yarden Sidi|
|Marketing Manager Corporate Affairs||Mia Segal|
|Marketing Analyst||Daniela Lahav|
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