| Title | Queen's English |
| Agency | BBC Creative Services |
| Campaign | Wasted on Some |
| Advertiser | BBC |
| Brand | BBC iPlayer |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | TV/Radio Programs & Stations |
| Philosophy | As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Helen Rhodes |
| Head of Production | James Wood |
| Head Of Planning | Mike Lean |
| Creative Director | Becca Pottinger |
| Creative Team | Andy Parkman |
| Senior Producer | Rachel Roberts |
| Project Manager | Phoebe Bibbings |
| Planner | Rosanagh Ker |
| Producer | Jessica Greshoff |
| Producer | Ben Roberts |
| Production Manager | Caroline Greig |
| Production Coordinator | Beth Morson |
| Audio Producer | Michaela Hallam |
| Audio Producer | Dominic Ross |
| Audio Producer | Gavin Matthews |
| Audio Producer | Deborah Whitfield |
| Digital Creative Director | Ashley Temple |
| Director of Photography (DOP) | Jane Record |
| Sound Designer | Marc Hardman |
| Sound Designer | Mark Hills |
| Designer | Dan Cavicchia |
| Motion Designer | Kieran Ahmed |
| Motion Designer | Mark Robertson |
| Head of Marketing | Kerry Moss |
| Marketing Manager | Nick Gilmer |
| Marketing Executive | Lucy Hodson |
| Media | Tony Dalton |
| Campaign Coordinator | Sam Cuthbertson |
| Post Production | Stanley Post |
| Director | Tim Godsall |
| Executive Producer | Tor Fitzwilliams |
| Digital Producer | Ben Smithard |
| Art Director | Morgan Kennedy |
| Associate Director | Adam Spivey |
| Colorist | Jason Wallis |
| Online Editior | Mark Chapman |
| Compositor | CJ Gaikward |
| Post-production Producer | Oscar Wendt |
| Photographer | Alex Telfer |
| Photographer | Ian Weldon |
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