| Title | Cornelius |
| Agency | David&Goliath |
| Campaign | Strike it Rich |
| Advertiser | California Lottery |
| Brand | Strike It Rich Scratchers |
| Date of First Broadcast/Publication | 2012 / 7 |
| Business Sector | Lottery & Gambling |
| Tagline | Strike it rich quick. |
| Media Type | Television |
| Market | United States |
| Special Effects / VFX | Ring of Fire |
| Sound Design Company | 740 Sound Design & Mix |
| Chief Creative Officer | David Angelo |
| Executive Creative Director | Colin Jeffery |
| Creative Director | John Battle |
| Creative Director | Gary du Toit |
| Associate Creative Director | Eron Broughton |
| Art Director | Todd Rone Parker |
| Copywriter | Daniel Kelly |
| Executive Agency Producer | Carol Lombard |
| Senior Producer | Nicolette Spencer |
| Agency Producer | Kara Fromhart |
| Account Director | Stacia Parseghian |
| Account Supervisor | Janet Wang |
| Production Company | Hungry Man |
| Director | Wayne McClammy |
| Editing Company | Spinach |
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